Deadline Digital produces Covid-19 videos to help frontline NHS staff stay safe and save lives
A Barnsley-based video production company has been working with frontline NHS and social care workers making short films to help them stay safe and save lives.
Deadline Digital, based at Barnsley Digital Media Centre, has worked with infection control nurses to produce videos showing clinicians and carers how to use personal protective equipment (PPE) and with respiratory consultants to produce videos demonstrating how to set up and operate new ventilators.
The business has also worked with managers to film essential updates for frontline workers; and with NHS psychologists to create video guides to mindfulness relaxation techniques.
Deadline Digital managing director Geoff Fox said: “We contacted our existing NHS and public health clients across Yorkshire at the start of the Coronavirus outbreak and asked if there is anything we could do to help.
“Since then, our team has been busy helping NHS trusts and local authorities produce important films such as practical tutorials to help ensure everyone involved in the fight against Covid-19 is well prepared and well protected.”
The PPE videos show health workers in various scenarios how to ‘don and doff’ – put on and, crucially, take off – PPE gear to ensure maximum protection. Deadline Digital has produced videos on this for West Yorkshire and Harrogate Health and Care Partnership which are being shared with NHS trusts across the region.
Geoff said: “If these videos play a small part in informing, supporting and reassuring our dedicated key workers at this time, then we are pleased to have made a small contribution to their amazing efforts. It has been a privilege to be involved.”
The NHS videos are being shared with staff via direct email, inductions and training sessions, intranet platforms, YouTube and social media. Geoff is also exploring with NHS trusts how to use video conferencing recordings and interviews to support effective communication at this time.
Geoff says the highest standards of infection control were observed while filming the NHS videos. One person, rather than two, worked on each shoot; long boom arms, wireless mics, personal protection gear and antibacterial wipes were employed throughout. Patient areas were not used.
Deadline Digital editors then worked – from home – around the clock to produce, amend and sign-off the videos to ensure they could be put to use as quickly as possible.
Geoff said: “Our utmost priority was safety for all involved throughout this process and to ensure a clarity of purpose for each video produced. It has been amazing working with health and social care workers at this time; to witness their commitment and see up close what they do every day.”
Deadline Digital has been based at Enterprising Barnsley’s Digital Media Centre for nine years.
Cllr Tim Cheetham, Cabinet Spokesperson for Regeneration and culture, said: “Deadline Digital has established good relationships with clients in the health and social care sector over many years. This has enabled them to work together very swiftly and effectively to produce valuable audio-visual tools in support of frontline staff in these demanding times.
“One of the impacts of the Covid-19 outbreak has been to make us all focus on how we use technology to support good communication and information sharing. Specialist content creation companies like Deadline Digital and others here at the DMC are well placed to reach out and offer their expertise to develop an understanding of how technology, in all its forms, can support our communities and public services.”
In the past, Deadline Digital has produced videos for NHS trusts and local authorities promoting public health messages, enhancing training packages and capturing patient experience feedback to inform service improvement. Its clients include Calderdale and Huddersfield NHS Trust, Leeds and York Partnership NHS Trust, South and West Yorkshire Partnership NHS Trust, NHS England, Barnsley Council Public Health and NHS Health Education Yorkshire and Humber.